Lloyd’s List Future of Shipping series: collaboration, data sharing, sustainability, being bold and aiming for zero harm

For the series, industry leaders were asked for their thoughts on what the shipping company of tomorrow looks like and what qualities shipping requires from those aspiring to lead us through what promises to be a revolutionary epoch shift in business models, regulation, technology and the entire competitive landscape for maritime businesses.

The interviews were conducted during a Global Maritime Forum meeting in November.
In this video Steen Lund, chief executive of Rightship, talks about:

• How collaboration is essential, data sharing can be a catalyst for change and transparency is needed across the value chain to aid the zero carbon transition.
• Why the industry should not simply be looking at fuel or ships — a holistic sustainability conversation is required.
• Why it is essential to support the ‘lighthouse’ first movers who are unafraid to take some punts and go out and test. Bold first mover choice is important.
• How the future of shipping must be targeting zero harm.